Program-specific buying 2017: MTV3, Sub and AVA

In program-specific buying, the client selects programs that support their brand advertisement. In this buying method, the number of showings and the showing dates are decided beforehand. There are some programs in MTV channel's prime time every season that are available only in program-specific buying.

Price

The programs have fixed 30 second gross prices with a seasonal index valid from the time of booking.

Seasonal indexes 2017

The price index for commercials is determined by the day of transmission.

Period

Index

1.1. - 29.1.2017

80

30.1. - 30.4.2017

100

1.5. - 18.6.2017

107

19.6. - 6.8.2017

80

7.8. - 29.10.2017

107

30.10. - 24.12.2017

100

25.12. - 31.12.2017

80

 

TV sales periods in 2017

Period

Opened to sale

2.1. – 5.3.2017

14.11.2016

6.3. – 30.4.2017

23.1.2017

1.5. – 25.6.2017

20.3.2017

26.6. – 27.8.2017

15.5.2017

28.8. – 29.10.2017

19.6.2017

30.10. - 31.12.2017

18.9.2017


Contact guarantee

A client will receive a contact guarantee for the campaign, either for the 10+ population, or the target groups sold in targeted buying. More information about the terms for granting a contact guarantee can be found in the terms of sale.

Media products

Break connection

Break connection means that two different commercials from the same client are placed in the same commercial break. The order of the showings can be chosen freely. There is no extra fee a break connection. The commercials get a common contact guarantee.

Specific position

In the program-specific buying, you can determine the exact position of the commercial for an 8% extra fee. A specific position can be either the first or the last position in the chosen commercial break. The last position in the break is not for sale on the MTV3 channel.

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