Program-specific buying 2018: MTV3, Sub and AVA

In program-specific buying, the client selects programs that support their brand advertisement. In this buying method, the number of showings and the showing dates are decided beforehand. There are some programs in MTV channel's prime time every season that are available only in program-specific buying.

Price

The programs have fixed 30 second gross prices with a seasonal index valid from the time of booking.

Seasonal indexes 2018

The price index for commercials is determined by the day of transmission.

Week

Index

1 - 4 

80

5 - 17

100

18 - 20

107

21 - 25

110

26 - 31

80

32 - 43 

107

44 - 51

100

52

80


TV sales periods in 2018

Period

Opened to sale

1.1. – 25.2.2018

20.11.2017

26.2. – 29.4.2018

15.1.2018

30.4. – 24.6.2018

19.3.2018

25.6. – 26.8.2018

14.5.2018

27.8. – 28.10.2018

18.6.2018

29.10. – 30.12.2018               

17.9.2018

Monday 31.12.2018 is opened with 2019.

Contact guarantee

A client will receive a contact guarantee for the campaign, either for the 10+ population, or the target groups sold in targeted buying. More information about the terms for granting a contact guarantee can be found in the terms of sale.

Media products

Break connection

Break connection means that two different commercials from the same client are placed in the same commercial break. The order of the showings can be chosen freely. There is no extra fee a break connection. The commercials get a common contact guarantee.

Specific position

In the program-specific buying, you can determine the exact position of the commercial for an 8% extra fee. A specific position can be either the first or the last position in the chosen commercial break. The last position in the break is not for sale on the MTV3 channel.

Specific break

In the program-specific buying, you can determine the exact break of the commercial for an 4 % extra fee.

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