Program-specific buying 2018: MTV3, Sub and AVA
In program-specific buying, the client selects programs that support their brand advertisement. In this buying method, the number of showings and the showing dates are decided beforehand. There are some programs in MTV channel's prime time every season that are available only in program-specific buying.
The programs have fixed 30 second gross prices with a seasonal index valid from the time of booking.
Seasonal indexes 2018
The price index for commercials is determined by the day of transmission.
1 - 4
5 - 17
18 - 20
21 - 25
26 - 31
32 - 43
44 - 51
TV sales periods in 2018
Opened to sale
1.1. – 25.2.2018
26.2. – 29.4.2018
30.4. – 24.6.2018
25.6. – 26.8.2018
27.8. – 28.10.2018
29.10. – 30.12.2018
Monday 31.12.2018 is opened with 2019.
A client will receive a contact guarantee for the campaign, either for the 10+ population, or the target groups sold in targeted buying. More information about the terms for granting a contact guarantee can be found in the terms of sale.
Break connection means that two different commercials from the same client are placed in the same commercial break. The order of the showings can be chosen freely. There is no extra fee a break connection. The commercials get a common contact guarantee.
In the program-specific buying, you can determine the exact position of the commercial for an 8% extra fee. A specific position can be either the first or the last position in the chosen commercial break. The last position in the break is not for sale on the MTV3 channel.
In the program-specific buying, you can determine the exact break of the commercial for an 4 % extra fee.