Program specific buying - national campaigning 2015

MTV3, Sub and AVA

In program-specific buying the desired programs are chosen to support the brand advertisement. In this buying method, the number of showings and the showing dates are decided beforehand. A brand-supporting program surrounding boosts the commercial message. At the same time the advertiser reaches the valuable contacts.

There are some programs in MTV3 channel's prime time every season that are available only in program-specific buying.

Price

The programs have fixed 30 second gross prices with a seasonal index of 100 that are valid from the time of booking.

Period

Opening dates

1.1.-29.3.2015

10.11.2014

30.3. - 31.5.2015

26.1.2015

1.6. - 30.8.2015

23.3.2015

31.8. - 1.11.2015

25.5.2015

2.11. - 31.12.2015

31.8.2015

Seasonal indexes 2015

The price index for commercials is determined by the day of transmission.

Period

Index

1.1.-25.1.2015

80

26.1.-10.5.2015

100

11.5. - 21.6.2015

107

22.6. - 9.8.2015

80

10.8.-30.8.2015

100

31.8. - 1.11.2015

107

2.11. - 20.12.2015

100

21.12.-31.12.2015

80

Contact guarantee

A client will receive a contact guarantee for the campaign, either for the 10+ population, or the target groups for sale in targeted buying. More detailed information about the terms for granting a contact guarantee can be found in the terms of sale.

Media products

Break connection

Break connection means a maximum of three different commercials from the same client placed in the same commercial break. The order of the showings can be freely chosen. There is no surcharge for a break connection. The commercials get a common contact guarantee.

Specific placement

In the program-specific buying method, for 8 % surcharge you can determine the exact location of the commercial.The specific placement can be either the first one or the last one in the chosen national commercial break.

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