Targeted RBS buying 2015

MTV3, Sub, AVA

Tell us the target group for your brand and the number of contacts you want in the different dayparts and we take care of rest. With targeted RBS buying, you will always receive a contact guarantee, whereby you only pay for the contacts you want.

In targeted RBS buying, the commercials float during the campaign period and the final number of showings, programs and specific days cannot be determined for the campaign in advance.

In MTV3 channel's prime time, there are some programs that are reserved for the program-specific buying method only.

Children’s programs of MTV3 are available only in program-specific buying during 2.11. - 31.12.2015.

Price

In targeted buying, national daypart-specific CPT and CPP prices are determined for each target groups. The prices in the targeted RBS buying list are the gross prices for 30 seconds with price index 100.

MTV3 Targeted RBS buying

Target group

Size

Daypart

CPT-price

CPP-price

4-9 -yrs *

361 000

Off Prime

39,8

143,68

Over 10-yrs

4 822 000

Prime
Off Prime

11,4
8,2

549,71
395,40

15-34 -yrs

1 338 000

Prime

Off Prime

68

44,3

909,84

592,73

25-44 -yrs

1 339 000

Prime

Off Prime

50,2

33,3

672,18

445,89

Women 25-44 -yrs

652 000

Prime

Off Prime

93,7

63,4

610,92

413,37

Men 25-44 -yrs

687 000

Prime

Off Prime

105,7

65,2

726,16

447,92

25-54 -yrs

2 078 000

Prime
Off Prime

29,8
18,9

619,24
392,74

Women 25-54 -yrs

1 019 000

Prime
Off Prime

54,1
35,6

551,28
362,76

Men 25-54 -yrs

1 059 000

Prime
Off Prime

61,5
36,0

651,29
381,24

45-64 -yrs

1 490 000

Prime

Off Prime

32,2

26,5

479,78

394,85

FMCG shoppers
<50 yrs

1 254 000

Prime

Off Prime

51,9

33,6

650,83

421,34

* Target group is available for contacts only during 1.1.-1.11.2015. Available only in program-specific buying during 2.11. - 31.12.2015.

Dayparts MTV3

Daypart

Monday-Sunday

Prime

18.00 - 23.29

Off Prime

23.30 - 17.59

Sub Targeted RBS buying

Target group

Size

Daypart

CPT-prime

CPP-prime

15-34 -yrs

1 338 000

Prime
Off Prime

45,2
24,3

604,78
325,13

25-44 -yrs

1 339 000

Prime
Off Prime

46,8
23,8

626,65
318,68

Women 25-44 -yrs

652 000

Prime
Off Prime

88,5
52,9

577,02
344,91

Men 25-44 -yrs

687 000

Prime
Off Prime

94,7
46,8

650,59
321,52

FMCG shoppers <50 yrs

1 254 000

Prime
Off Prime

48,7
26,4

610,70
331,06

Dayparts Sub

Daypart

Monday-Sunday

Prime

18.00 - 23.59

Off Prime

00.00 - 17.59

AVA Targeted RBS buying

Target group

Size

Daypart

CPT-price

CPP-price

Women 25-44 -yrs

652 000

Prime
Off Prime

54,3
40,8

354,04
266,02

25-44 -yrs

1 339 000

Prime
Off Prime

31,0
23,1

415,09
309,31

FMCG shoppers
<50 yrs

1 252 000

Prime
Off Prime

31,0
23,2

388,74
290,93

Dayparts AVA

Daypart

Monday-Sunday

Prime

18.00 - 23.59

Off Prime

00.00 - 17.59

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CPT (cost per thousand)
CPP (cost per point)
Source of target groups: Statistics Finland. Population 31.12.2013

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Seasonal indexes 2015

MTV3, Sub ja AVA

The price index for commercials is determined by the day of transmission.

Period

Index

1.1.-25.1.2015

80

26.1.-10.5.2015

100

11.5. - 21.6.2015

107

22.6. - 9.8.2015

80

10.8.-30.8.2015

100

31.8. - 1.11.2015

107

2.11. - 20.12.2015

100

21.12.-31.12.2015

80

Contact guarantee

In targeted RBS buying you only pay for the contacts you buy, and we guarantee to reach them. MTV Oy takes responsibility for the final placement so that the number of contacts you buy in the selected target groups is reached.

Media products of targeted RBS buying

Break connection

Break connection means a maximum of three different commercials from the same client placed in the same commercial break. The order of the showings can be freely chosen. There is no surcharge for a break connection. The commercials get a common contact guarantee.

Combinations of different buying methods

Fixed program specific buying and targeted RBS buying

A client can buy fixed program-specific showings as well as floating advertising time in targeted RBS buying for the same campaign, if so desired. Thereby it is possible to combine the program environment with cost efficiency. A guarantee in accordance with the terms of sale for the available target groups in targeted RBS buying will apply to the campaign.

Käytämme Spotti.fi-sivustollamme evästeitä parantaaksemme palvelumme käyttökokemusta. Jatkamalla palvelun käyttöä hyväksyt evästeiden käytön. Tutustu päivitettyyn tietosuojakäytäntöömme