Targeted RBS buying, prices 2017 MTV3, Sub and AVA

Select a correct target group for your brand and the number of contacts you want in the different dayparts and we'll take care of rest. With targeted RBS buying, you will always receive a contact guarantee, whereby you only pay for the contacts you want.

In targeted RBS buying, the commercials float during the campaign period, while the final number of showings, programs and specific days cannot be determined for the campaign in advance.

In MTV3 channel's prime time, there are some programs that are reserved for the program-specific buying method only.

Price

In targeted buying, national daypart-specific CPT and CPP prices are determined for each target group. The prices in the targeted RBS buying list are the gross prices for 30 seconds with seasonal index 100.

Contact guarantee

In targeted RBS buying you only pay for the contacts you buy, and we guarantee that they are reached. MTV Oy takes responsibility for the final placement so that the number of contacts you buy in the selected target groups is reached.

Media products of targeted RBS buying

Break connection

Break connection means that two different commercials from the same client are placed in the same commercial break. The order of the showings can be chosen freely. There is no additional cost for a break connection. The commercials get a common contact guarantee.

Combinations of different buying methods

Fixed program-specific buying and targeted RBS buying

A client can buy fixed program-specific showings as well as floating advertising time in targeted RBS buying for the same campaign. A guarantee, in accordance with the terms of sale, for the available target groups in targeted RBS buying will apply to the campaign.

 

MTV3 Targeted RBS buying

Target group

Size

Daypart

CPT price

CPP price

25-64 years

2 813 000

Prime

20,05

564,00

2 813 000

Off Prime

13,37

376,00

25-44 years

1 356 000

Prime

51,55

699,00

1 356 000

Off Prime

33,19

450,00

Women 25-44

660 000

Prime

96,21

635,00

660 000

Off Prime

63,18

417,00

Men 25-44

696 000

Prime

108,48

755,00

696 000

Off Prime

64,94

452,00

45-64

1 457 000

Prime

32,6

475,00

1 457 000

Off Prime

27,39

399,00

POP <50

1 255 000

Prime

51,87

651,00

1 255 000

Off Prime

33,94

426,00

25-54

2 077 000

Prime

29,51

613,00

2 077 000

Off Prime

19,11

397,00

Women 25-54

1 017 000

Prime

53,69

546,00

1 017 000

Off Prime

35,99

366,00

Men 25-54

1 060 000

Prime

60,85

645,00

1 060 000

Off Prime

36,32

385,00

+10

4 859 000

Prime

11,24

546,00

4 859 000

Off Prime

8,25

401,00

4-9*

367 000

Off Prime

39,51

145,00

4-9**

367,000

Off Prime

46,32

170,00

*Price 2.1. - 29.10.2017

**Price 30.10 - 31.12.2017

 

Dayparts MTV3 (approximate)

Daypart

Mon-Sun

Prime

18:00 - 23:29

Off Prime

23:30 - 17:59

 

 

Sub Targeted RBS buying

Target group

Size

Daypart

CPT price

CPP price

15-34

1 333 000

Prime

46,29

617,00

1 333 000

Off Prime

24,16

322,00

25-44

1 356 000

Prime

45,80

621,00

1 356 000

Off Prime

23,23

315,00

Women 25-44

660 000

Prime

89,24

589,00

660 000

Off Prime

51,82

342,00

Men 25-44

696 000

Prime

92,53

644,00

696 000

Off Prime

45,83

319,00

POP <50

1 255 000

Prime

48,13

604,00

1 255 000

Off Prime

26,06

327,00


Dayparts Sub (approximate)

Daypart

Mon-Sun

Prime

18:00 - 23:59

Off Prime

00:00 - 17:59

 

 

AVA Targeted RBS buying

Target group

Size

Daypart

CPT price

CPP price

25-44 

1 356 000

Prime

33,41

453,00

1 356 000

Off Prime

23,23

315,00

Women 25-44

660 000

Prime

54,70

361,00

660 000

Off Prime

41,21

272,00

POP <50

1 255 000

Prime

33,78

424,00

1 255 000

Off Prime

23,67

297,00


Dayparts AVA (approximate)

Daypart

Mon-Sun

Prime

18:00 - 23:59

Off Prime

00:00 - 17:59

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CPT (cost per thousand) = Cost per thousand viewers. 
CPP (cost per point) = Cost per TRP. 
Target group sizes / Source: Statistics Finland, Population 31/12/2015.

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Seasonal indexes 2017, TV commercials, MTV 

The price index for commercials is determined by the day of transmission.

Period

Index

1.1. - 29.1.2017

80

30.1. - 30.4.2017

100

1.5. - 18.6.2017

107

19.6. - 6.8.2017

80

7.8. - 29.10.2017

107

30.10. - 24.12.2017

100

25.12. - 31.12.2017

80

 

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