Targeted RBS buying, prices 2018 MTV3, Sub and AVA

Select a correct target group for your brand and the number of contacts you want in the different dayparts and we'll take care of rest. With targeted RBS buying, you will always receive a contact guarantee, whereby you only pay for the contacts you want.

In targeted RBS buying, the commercials float during the campaign period, while the final number of showings, programs and specific days cannot be determined for the campaign in advance.

In MTV3 channel's prime time, there are some programs that are reserved for the program-specific buying method only.

Price

In targeted buying, national daypart-specific CPT and CPP prices are determined for each target group. The prices in the targeted RBS buying list are the gross prices for 30 seconds with seasonal index 100.

Contact guarantee

In targeted RBS buying you only pay for the contacts you buy, and we guarantee that they are reached. MTV Oy takes responsibility for the final placement so that the number of contacts you buy in the selected target groups is reached.

Media products of targeted RBS buying

Break connection

Break connection means that two different commercials from the same client are placed in the same commercial break. The order of the showings can be chosen freely. There is no additional cost for a break connection. The commercials get a common contact guarantee.

Combinations of different buying methods

Fixed program-specific buying and targeted RBS buying

A client can buy fixed program-specific showings as well as floating advertising time in targeted RBS buying for the same campaign. A guarantee, in accordance with the terms of sale, for the available target groups in targeted RBS buying will apply to the campaign.

 MTV3 Targeted RBS buying 

Target Group

Size

Daypart

CPT price

CPP price

4-9

weeks 1 - 43

368 000

Off Prime

40,58€

149,00€

4-9

weeks 44 - 52

368 000

Off prime

47,71€

175,00€

25-44

1 369 000

Prime

53,61€

734,00€


1 369 000

Off Prime

35,21€

482,00€

Women 25-44

665 000

Prime

99,30€

660,00€


665 000

Off Prime

66,51€

442,00€

Men 25-44

704 000

Prime

111,52€

785,00€


704 000

Off Prime

68,10€

479,00€

25-54

2 077 000

Prime

29,81€

619,00€


2 077 000

Off Prime

19,69€

409,00€

Women 25-54

1 016 000

Prime

54,28€

551,00€


1016 000

Off Prime

37,11€

377,00€

Men 25-54

1 061 000

Prime

62,01€

658,00€


1 061 000

Off Prime

37,75€

401,00€

25-64

2 810 000

Prime

20,27€

570,00€


2 810 000

Off Prime

13,79€

387,00€

45-64

1 441 000

Prime

33,29€

480,00€


1 441 000

Off Prime

28,53€

411,00€

POP<50

1 261 000

Prime

53,69€

677,00€


1 261 000

Off Prime

35,83€

452,00€

10+

4 881 000

Prime

11,30€

551,00€


4 881 000

Off Prime

8,46€

413,00€

POP

2 641 000

Prime

17,15€

453,00€


2 641 000

Off Prime

9,26€

244,00€

EV6

1 016 000

Prime

65,28€

633,00€


1 016 000

Off Prime

49,36€

502,00€

Daypart MTV3 (approximate)

Daypart

Mon-Sun

Prime

18.00 - 23.59

Off Prime

00.00 - 17.59



Sub Targeted RBS buying 

Target Group

Size

Daypart

CPT price

CPP price

25-44

1 369 000

Prime

45,81€

627,00€


1 369 000

Off Prime

23,24€

318,00€

Women 25-44

665 000

Prime

89,45€

595,00€


665 000

Off prime

51,94€

345,00€

Men 25-44

704 000

Prime

91,47€

644,00€


704 000

Off Prime

45,30€

319,00€

25-54

2 077 000

Prime

29,65€

616,00€


2 077 000

Off Prime

15,60€

324,00€

Women 25-54

1 016 000

Prime

63,09€

641,00€


1 016 000

Off Prime

36,16€

367,00€

Men 25-54

1 061 000

Prime

55,94€

594,00€


1 061 000

Off Prime

27,44€

291,00€

POP<50

1 261 000

Prime

48,86€

616,00€


1 261 000

Off Prime

26,45€

334,00€

10+

4 881 000

Prime

16,86€

820,00€


4 881 000

Off Prime

7,81€

380,00€

POP

2 641 000

Prime

28,45€

751,00€


2 641 000

Off Prime

13,29€

351,00€

EV6

1 016 000

Prime

62,82€

638,00€


1 016 000

Off Prime

40,55€

412,00€

15-34

1 332 000

Prime

50,96€

679,00€


1 332 000

Off Prime

26,60€

354,00€

Daypart Sub (approximate)

Daypart

Mon - Sun

Prime

18.00 - 23.59

Off Prime

00.00 - 17.59



AVA Targeted RBS buying

Targer Group

Size

Daypart

CPT prize

CPP prize

25-44

1 369 000

Prime

34,74€

476,00€


1 369 000

Off Prime

24,16€

331,00€

Women 25-44

665 000

Prime

54,83€

365,00€


665 000

Off prime

41,31€

275,00€

25-54

2 077 000

Prime

22,72€

472,00€


2 077 000

Off Prime

14,69€

305,00€

Women 25-54

1 016 000

Prime

33,61€

341,00€


1 016 000

Off prime

23,66€

240,00€

POP<50

1 261 000

Prime

35,97€

454,00€


1 261 000

Off Prime

25,21€

318,00€

10+

4 881 000

Prime

11,62€

565,00€


4 881 000

Off Prime

5,58€

271,00€

POP

2 641 000

Prime

17,07€

451,00€


2 641 000

Off Prime

6,92€

183,00€

EV6

1 016 000

Prime

58,07€

590,00€


1 016 000

Off Prime

35,74€

363,00€

Daypart AVA (approximate)

Daypart

Mon - Sun

Prime

18.00 - 23.59

Off Prime

00.00 - 17.59


Total Video Package (The Bundle)

Sub+AVA+Katsomo Premium

Target Group 

Size

CPT prize

CPP prize

15-44

2 000 000

26,91€

538,00€


With Total Video package (The Bundle) you can combine traditional spot advertising with instream video advertising. You can buy the bundle in 15-44 target group on linear Sub and AVA and Katsomo (MTV Video Premium -product).

In the bundle you define certain TRP-order which is divided to channels by MTV.  MTV Video Premiums frequency control is 6 per week per user. With the bundle the minimum campaign time is one week, the minimum contact guarantee limit is 20 TRPs and lenght of ad-spot is max. 45 seconds.

Annual deal client cooperation discount is defined separately for the bundle, otherwise general sales terms apply. The bundle uses MTVs linear seasonal indexes.

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CPT (cost per thousand) = Cost per thousand viewers. 
CPP (cost per point) = Cost per TRP. 
Target group sizes / Source: Statistics Finland, Population 31.12.2016.

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Seasonal indexes 2018, TV Commercials,

The price index for commercials is determined by the day of transmission.

Season

Index

1.1. - 28.1.2018 

80

29.1. - 29.4.2018

100

30.4. - 20.5.2018

107

21.5. - 24.6.2018

110

25.6. - 5.8.2018

80

6.8. - 28.10.2018

107

29.10. - 23.12.2018

100

24.12. - 30.12.2018

80


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