Terms of sale 2015, MTV Oy's TV Channels

MTV Oy reserves the right to amend prices. Price changes resulting from legislation or the actions of authorities will also apply to bookings for advertising time already made. When ordering advertising time or space, advertisers must inform the time and space for the advert as well as the name of the product or service to be advertised.

A client who has purchased advertising time or space may not sell the time to a third party. The liability of MTV Oy is limited to the cost of the purchased campaign.

MTV Oy’s Television Channels

Advertising time is sold impartially to all advertisers, advertising and media agencies and to other organisations, for named clients and products, who agree to comply with the general principles and legal requirements for TV advertising, and legal requirements concerning advertising, and with the terms of sale of MTV Oy. MTV Oy reserves the right to limit the advertising of pre-defined business sectors in specified content entities.

MTV Oy reserves the right to postpone advertising or to cancel bookings made for advertising time, should specific reasons so require, without any liability to pay compensation. The client will be informed of this without delay and at the same time, in its place, MTV Oy will try to provide a new transmission time corresponding to the previous one.

MTV Oy reserves the right to limit the amount of contacts sold to a single campaign should the advertising capacity of the channel require so.


The term campaign refers to a complete entity of one channel which is booked at one time and which advertises the same product or service. Separate campaigns from the same advertiser are regarded as a single campaign entity if the break between the campaigns is 7 days or less and in which the same advertisement/advertisements and target group are used. MTV Oy reserves the right to combine the above-mentioned separate campaigns into a single entity, which will receive a contact guarantee in accordance with the terms of sale.

Contact guarantee

Clients are entitled to receive a contact guarantee for their campaigns in advertising break audience. Contact guarantees are given for campaigns channel by channel with the following minimum of TRPs/GRPs:







MTV Juniori


The campaign is given a contact guarantee in the target group selected by the client from the target groups for sale. A campaign (Sub & AVA) including only program-specific buying can alternatively get a guarantee in the entire population (10+).

The guarantee is given for the entire campaign of an individual channel. However, contacts bought in prime time in MTV3, Sub and AVA are always given a guarantee in prime time, if a minimum of 50 % of contacts are bought in prime time. The guarantee for the campaign is derived from the combined sum of individual spots' contact guarantees. MTV3-channel’s campaign including both nation-wide and regional advertising is considered as single entity when calculating the contact guarantee.

If the number of contacts guaranteed in the campaign is not reached, MTV Oy will add additional contacts to the client’s advertisement showings in order to reach the guaranteed number of contacts. If there is a shortfall in reaching the number of contacts guaranteed, this will be credited in subsequent campaigns, or, with the client’s consent, the campaign will be extended.

Contact verification

The contact guarantee is verified from the final viewer figures of the TV meter survey supplied by Finnpanel Oy.

Broadcast rights and discharge from liability

The advertiser is responsible for obtaining ownership and/or user rights for commercials along with the necessary copyright, patent and other such rights. The advertiser is responsible for the rights of the commercials so that they can be broadcast by MTV Oy to different types of receivers as part of simultaneous and unaltered TV broadcasts, using different transmission techniques. MTV Oy retains the right to change the times when a commercial is shown or to interrupt a campaign if special reasons require, without any obligation to provide compensation.

After a commercial has been broadcast for the first time, MTV Oy is entitled to use the commercial for demonstration, training and research purposes unless the advertiser forbids this in writing.

Content of TV commercials

The advertiser is responsible for the content of commercials. Commercials must comply with laws, statutes, the International Code of Advertising, and the regulations set by the Consumer Ombudsman and other officials.

Commercials for medicinal products must be submitted to the Inspection Board for the Marketing of Medicinal Products for review. MTV Oy is not liable for any costs incurred as a result of a commercial not complying with official regulations. MTV Oy reserves the right to postpone the broadcasting of a commercial or to cancel bookings, should reasons relating to the content so require, without any liability to provide compensation.

Confirming of a campaign

Confirmation of a campaign should be given in writing or in electronic format (TV Gate or LIVE) by the last date of validity specified in the offer, otherwise the booking will be cancelled. The period of validity for a campaign offer is calculated from the first working day following the booking. Weekdays are classified as working days.

Period of validity for campaign offers

Period of validity for campaign offers


Start of campaign

20 or over 20 working days

10 working days

10-19 working days

5 working days

5-9 working days

3 working days

2-4 working days

1 working day

1 working day

the same day

Changing a confirmed campaign

The length of an advertisement showing in a confirmed campaign can be changed if the price of the campaign remains at least the same.

Cancellation of a confirmed campaign

If a client is forced to cancel a confirmed booking for a campaign, the following cancellation fees, calculated according to the net price of the cancelled advertising time, will be charged.

Cancellation prior
to transmission

Cancellation charge

Over 30 days

10 %

15-30 days

25 %

7-14 days

50 %

under 7 days

100 %

The cancellation fee is calculated according to the day of showing, therefore in one campaign different cancellation fee percentages for the commercials may apply, depending on how many days before the intended showing the campaign was cancelled.


Notification regarding an advertising campaign or a commercial must be made in writing no later than eight days from the end of the campaign.

Cooperation commission

Cooperation commissions are paid to agencies or other parties approved by MTV Oy, who agree to comply with MTV Oy's terms of sale and delivery and whose creditworthiness has been approved by MTV Oy. The cooperation commission is 12 - 15%.

Operational and quality factors affecting the commission:

The proper use and management of TV research services serving professional media buying 1 %

Data system cooperation (electronic order traffic) using either the LIVE booking system or electronic order data transfer to the LIVE system, 1 %

Campaign planning, booking and follow-up, 1 %

The cooperation commission is 15 %, when the agency or other party handles all the above-mentioned tasks.

Invoicing and terms of payment for partners operating with cooperation commission

The terms of payment are 14 days -1 % or 30 days net from the date of invoice. Interest on overdue payments is determined according to the latest official overdue interest percent. Queries regarding invoices must be made within eight (8) days of the invoice being sent. MTV reserves the right, if the situation so requires, to cancel or postpone a confirmed advertising campaign, or a part of it, and to renegotiate the invoicing and payment system.

Advance invoicing discount

An advance invoicing discount is an alternative to cooperation commission. A client paying for the campaign no later than six (6) days prior to the campaign starting will receive an advance invoicing discount of 12 % instead of cooperation commission. No other discounts concerning the method of the payment than advance invoicing discount, are granted.

Calculation of discount

Net price

Price as per the purchasing method

- price index for the period

- any other discount

- cooperation commission or advance invoicing discount

- client cooperation agreement discount¶

= net price

+ Value Added Tax, according to the latest official VAT %

= net price including tax

Self -service compensation

MTV Oy grants self-service compensation to parties that have booked the campaigns in a way that fulfils the criteria for self-service. The compensation is calculated from the booker's net volume. The amount of the compensation is 0.8 % of the net volume that fulfils the criteria for self-service.

The self-service criteria or the terms for self-service compensation may change during 2015. More information on the self-service compensation can be obtained from MTV Oy’ss Media Planning.

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