Terms of sale 2018, MTV Oy's TV Channels

MTV Oy’s Television Channels

MTV Oy reserves the right to amend its prices. Price changes resulting from legislation or the actions of authorities will also apply to bookings for advertising time already made.

When ordering advertising time or space, advertisers must inform of the time and space for the advert as well as the name of the product or service to be advertised. A client who has purchased advertising time or space may not sell the slot to a third party. The liability of MTV Oy is limited to the cost of the purchased campaign.

Advertising time is sold impartially to all advertisers, advertising and media agencies and to other organisations, for named clients and products, who agree to comply with the general principles and legal requirements for TV advertising and with MTV Oy's terms of sale.

MTV Oy reserves the right to limit the advertising of pre-defined business sectors in certain content entities.

MTV Oy reserves the right to postpone advertising or to cancel bookings made for advertising time, should specific reasons so require, without any liability to pay compensation. The client will be informed of this without delay and at the same time, MTV Oy will try to provide a new transmission time corresponding to the previous one.

MTV Oy reserves the right to limit the amount of contacts sold to a single campaign should the advertising capacity of the channel so require.


The term campaign refers to a complete entity of one channel which is booked at one time and which advertises the same product or service. Separate campaigns from the same advertiser are regarded as a single campaign entity if the break between the campaigns is seven (7) days or less and if the same advertisement/advertisements and/or target group are used.

MTV Oy reserves the right to combine the above-mentioned separate campaigns into a single entity, which will receive a contact guarantee in accordance with the terms of sale.

Contact guarantee

Clients are entitled to receive a contact guarantee for their campaigns in terms of the commercial break audience. Contact guarantees are given for campaigns channel by channel with the following minimum TRPs/GRPs:







C More Sport/Max/Juniori



The campaign is given a contact guarantee in the target group selected by the client from the available target groups in targeted RBS buying.

The guarantee is given for the entire campaign broadcasted on an individual channel. The guarantee for the campaign is derived from the combined sum of individual spots' and/or TRP bookings' contact guarantees. MTV3 channel’s campaign including both nationwide and regional advertising is considered as a single entity when calculating the contact guarantee.

Shortfalls less than 0.5 TRP are not compensated. Shortfalls more than 0.5 TRP will be credited in subsequent campaigns, or, with the client’s agreement, the campaign will be extended.

Contact verification

The contact guarantee is verified from the final viewer figures of the TV meter survey supplied by Finnpanel Oy.

Broadcast rights and discharge from liability

The advertiser is responsible for obtaining ownership and/or user rights for commercials along with the necessary copyright, patent and other similar rights. The advertiser is responsible for the rights of the commercials so that they can be broadcast by MTV Oy to different types of receivers as part of simultaneous and unaltered TV broadcasts, using different transmission techniques.

MTV Oy retains the right to change the times when a commercial is shown or to interrupt a campaign if special reasons so require, without any obligation to provide compensation.

After a commercial has been broadcast for the first time, MTV Oy is entitled to use the commercial for demonstration, training and research purposes unless the advertiser forbids this in writing.

Content of TV commercials

The advertiser is responsible for the content of commercials. Commercials must comply with laws, statutes, the International Code of Advertising, and the regulations set by the Consumer Ombudsman and other authorities. Commercials for pharmaceutical products must be submitted for preliminary inspection by the Inspection Board of Pharma Industry Finland.

MTV Oy is not liable for any costs incurred as a result of a commercial not complying with official regulations. MTV Oy reserves the right to postpone the broadcasting of a commercial or to cancel a campaign, should reasons relating to the content so require, without any liability to provide compensation.

Confirmation of a campaign

Confirmation of a campaign should be given in writing or in electronic format (LIVE) by the deadline specified in the offer, otherwise the booking will be cancelled.  The period of validity for a campaign offer is calculated from the first working day following the booking.

Period of time from the booking to the campaign launch

Offer valid

20 or more than 20 working days

10 working days

10-19 working days

5 working days

5 working days

3 working days

2-4 working days

1 working day

1 working day

the same day


Changing a confirmed campaign

The length of an advertisement showing in a confirmed campaign can be changed, and the price of the campaign remains at least the same.

Cancellation of a confirmed campaign

If a client is forced to cancel a confirmed booking for a campaign, the following cancellation fees, calculated according to the net price of the cancelled advertising time, will be charged.

Cancellation prior to transmission

Cancellation fee

More than 30 days

10 %

15-30 days

25 %

7-14 days

50 %

fewer than 7 days

100 %

The cancellation fee is calculated on the basis of the day of transmission in program-specific buying and from the first day of transmission in each week of booking in targeted RBS buying. For this reason, different cancellation fees may apply within one campaign, depending on how many days before the intended transmission the campaign is cancelled.


Any complaints regarding an advertising campaign or a transmission must be made in writing no later than eight (8) days after the end of the campaign.

 The method and amount of compensation for any transmission error caused by MTV Oy will be agreed separately. The maximum compensation for erroneous transmission will be the provision of corresponding airtime free of charge or non-invoicing for the advertisement that was transmitted erroneously.

Cooperation commission

Cooperation commissions are paid to agencies or other parties approved by MTV Oy, who agree to comply with MTV Oy's terms of sale and delivery and whose creditworthiness has been approved by MTV Oy. The cooperation commission is 12 - 15%.

Operational and quality factors affecting the commission:

  • TV research services involved in professional media buying, 1%
  • Data system cooperation (electronic order traffic) using either the LIVE booking system or electronic order data transfer to the LIVE system, 1%
  • Campaign planning, booking and follow-up, 1%

The cooperation commission is 15% if the other party handles all tasks mentioned above.

Invoicing and terms of payment for partners entitled to cooperation commission

The terms of payment are 14 days -1% or 30 days net from the date of invoice.

Interest on overdue payments is determined according to the latest official percentage for overdue interest. Queries regarding invoices must be made within eight (8) days after the invoice was sent.

MTV reserves the right, if the situation so requires, to cancel or postpone a confirmed advertising campaign or a part of it, and to renegotiate the invoicing and payment arrangements.

Direct invoicing discount

A direct invoicing discount is an alternative for cooperation commission. The direct invoicing discount is 12 % and no other discounts concerning the method of the payment are granted. 

Calculation of discount

Buying method-specific gross price

- seasonal index

- any other discount

- cooperation commission or advance invoicing discount

- client cooperation agreement discount

= net price

+ Value Added Tax

= net price including tax

Self-service compensation

MTV Oy grants self-service compensation to parties that have booked their campaigns through a process that fulfils the criteria for self-service. The compensation is calculated from the client's net volume. The amount of compensation is 0.8% of the net volume that fulfils the criteria for self-service.

The self-service criteria or the terms for self-service compensation may change during 2018. More information on the self-service compensation can be obtained from MTV Oy’s Media Plannig

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