Terms of Sale, MTV Online Services 2018

Advertising space is sold impartially to all advertisers, advertising and media agencies and to other organisations, for named clients and products, who agree to comply with MTV Oy's terms of sale.

MTV Oy reserves the right to not to sell advertising space to advertising campaigns that do not match the spirit of MTV Oy web services.

MTV Oy reserves the right to move an advertising space or to cancel bookings made for an advertising space, should specific reasons so require, without any liability to pay compensation. The client will be informed of this without delay and at the same time, in its place, MTV Oy will try to provide a new advertising space corresponding to the previous one.

MTV Oy reserves the right to limit the amount of contacts sold to a single campaign should the advertising capacity so require. MTV Oy also reserves the right not to sell campaigns that could not be carried out within the desired campaign period.

There are no limitations regarding the exposure of competitors in the same section, nor will this render MTV Oy liable for compensation. Advance information of any competitors’ campaigns running at the same time will not be given to third parties. Advertising on MTV OY’s Online Services is primarily sold on the impression (CPM) basis. Other pricing models may also apply.


If a client buys several media elements/products at the same time, each of these will be considered as its own independent campaign. A client can provide a maximum of five (5) different sets of material for one campaign. No impression/time guarantee will be given for the different materials of the campaign. The materials can be changed once during the campaign.

The campaign starts at 00:01 on the first day of the campaign period if the campaign materials are delivered to MTV Oy according to delivery deadlines and material specifications.

If campaign materials are not submitted by the delivery deadlines or according to the instructions, MTV Oy is not liable to compensate for the delay of the campaign launch.

Impression guarantee

MTV Oy grants an impression guarantee for impression-based campaigns. If the campaign does not achieve the number of impressions purchased, the campaign will either continue until the number of impressions is reached, the missing number of impressions will be compensated in the client’s next campaign, or the client will be credited with the missing number of impressions on another of MTV Oy's website or websites in the same price category. MTV Oy will not give monetary compensation.

If at the end of the campaign the number of impressions falls short of the target by no more than 3%, MTV Oy retains the right to extend the campaign automatically to the following day until the number of impressions has been reached.

Campaigns’ impressions and MTV Video Premium 100 % completion rate are verified by MTV Oy’s ad serving systems (2018 video Ooyala Pulse and display Adform PPAS).

Collecting data from MTV's online services

In conjunction with the confirmation of the campaign, the client makes a commitment to observe MTV Oy's operational guidelines concerning privacy protection, the Personal Data Act and the collection of data from MTV Oy's online services. You can find the Agreement on collection of data from MTV websites here.

MTV Oy is entitled to interrupt the client's campaign with immediate effect as well as to terminate all contracts between the client and MTV without liability for damages if the client breaches the aforementioned terms and conditions. The client is liable to compensate MTV Oy or the users of its web services in full for any damages caused by failure to comply with these terms and conditions.

Confirming of a campaign

Confirmation of a campaign should be given in writing by the last date of validity specified in the offer, otherwise the booking will be cancelled.

Cancellation of a confirmed campaign

If a client cancels a confirmed campaign, the following cancellation fees will apply, which will be calculated from the net price for the campaign. All campaigns with duration over one month have a term of notice of one month.

Cancellation before the start of the campaign

Cancellation fee

6 - 10 working days

25 %

4 - 5 working days

50 %

less than 4 working days

100 %


Complaints regarding a finished advertising campaign must be made in writing no later than eight (8) days from the end of the campaign.

Cooperation commission

Cooperation commissions are paid to agencies or other parties approved by MTV Oy, who agree to comply with MTV Oy's terms of sale and delivery and whose creditworthiness has been approved by MTV Oy. The cooperation commission is 12 - 15%.

Invoicing and terms of payment

The terms of payment are 14 days -1% or 30 days net from the date of invoice.

Interest on overdue payments is determined according to the latest official percentage for overdue interest.

Queries regarding invoices must be made within eight (8) days after the invoice was sent.

Direct invoicing discount

A direct invoicing discount is an alternative for cooperation commission. The direct invoicing discount is 12 % and no other discounts concerning the method of the payment are granted.

Calculation of discount

Gross price of campaign

- seasonal index and any campaign-specific discounts

- cooperation commission or

advance invoicing discount

- client cooperation agreement discount

= net price

+ Value Added Tax

= net price including tax

New client bonus

New clients of MTV online services are granted a new client bonus of an additional 30% of impressions for their first campaign. Clients that have not advertised on the MTV Oy's Online Services in the previous 24 months are regarded as new clients.

Bonus for simultaneous TV campaign

We grant an additional 10% of impressions for an online campaign for clients who advertise the same product simultaneously on MTV Oy´s TV channels and online media. The TV and display campaigns must be shown on both platforms on at least one day. It is the responsibility of the client booking the advertising campaign to inform us about the simultaneous TV campaign. This bonus is not granted retrospectively.

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