Phenomenal business opportunities for the spring 2015
Advertisers, associate your business with Finland's most talked-about phenomena that spread across television, the web, radio and social media.
Use MTV to reach both the masses and precisely-defined target groups. Contact us, and we'll tailor a cross-media campaign that meets your needs.
MTV3 creates experiences for large audiences
The strengths of the MTV3 channel are Finnish-made entertainment, drama, news and sports. Its high-quality and diverse programming attracts huge numbers of Finns to experience the phenomena of MTV3 also online as well as through the radio and social media.
Finland's biggest live phenomena
Spring is a time to savour the excitement of live broadcasts and the allure of the most-popular stars.
The biggest event of the spring season is Kingi (Da King) – a new comedy show starring some of Finland's most popular actors in which music plays a big role.
The first season of the musical entertainment show Tähdet, tähdet (Stars, Stars) immediately won over the nation and the second season will rev up the engine with increasingly challenging musical themes – who has a credible punk attitude, who can best learn the moves of nineties pop?
Excitement over the national team's performance at the Ice Hockey World Championships unites the Finns and all of Finland's group-stage games as well as the quarter-finals, semi-finals and the final will be shown on MTV3.
Every weekday is a celebration of entertainment and drama on MTV3
Hinnalla millä hyvänsä (At Any Cost) is a new Finnish drama series about a company, Feel Good Inc., to which customers can outsource their pursuit of happiness. The firm will make each client happy, no matter the cost. The cast includes Armi Toivanen, Kai Vaine, Pirjo Lonka and Alina Tomnikov.
Finnish actor Riku Nieminen's own show 1001 Rikua (1,001 Rikus) combines candid camera and sketches to present a range of new comedic characters.
Pop'n'Roll is a music quiz for the entire family hosted by Jenni Pääskysaari with Mikko Kuustonen and Jaakko Saariluoma as permanent captains. This contest calls for knowledge, musicality and an ability to live in the moment!
Mummomafia (Granny Mob) is a cheerful entertainment show in which three outspoken and frank grandmothers (Kristiina Hakola, Raili Hulkkonen and Eva-Riitta Siitonen) use their limitless granny energy to solve the problems of young adults.
Luojan kiitos! (Thank the Heavens!) is a new family entertainment show where celebrities dive into staged situations, each one more extraordinary than the other.
Anyone suffering from garden fever will find relief in late spring from new episodes of Suomen kaunein piha (Finland's Most Beautiful Yard) and Pientä mökkiremonttia (Little Cabin Project).
Sub dares to be different
Sub is Finland's third-most-watched commercial channel and it offers viewers a range of fun and topical programming. Domestic hit shows and major movie events provide especially good reach in the 15-44-year-old segment.
Social media all fired up about next spring's new shows
The David Hasselhoff Show is next spring's most talked-about event! David Hasselhoff takes over a Helsinki studio and invites a large number of Finnish stars over for a chat.
Socialites and entertainment stars will comment on current political and economic affairs as well as recent developments in the world of science in the new comedic news panel show Tuulitunneli (Wind Tunnel). The news scene will never be the same after this programme...
Sub's popular show Top Chef Suomi returns after a near-complete makeover – the competition now takes the form of a duel! In each episode, two esteemed top chefs will compete in three tasks that demand knowledge and skills. The show is hosted by Pipsa Hurmerinta.
Fresh episodes of the audience favourites 112, Rakas, sinusta on tullut pullukka (Honey, You've Gotten Chubby) and Duudsonit Amerikassa (Dudesons in America) will be broadcast next spring.
Sub is home to MTV's movies. The channel airs top films on four nights each week, always starting at the prime viewing time of 9pm.
Next spring's première broadcasts include hits like Antti Jokinen'sThe Purge, 127 Hours starring James Franco, the superhero tale Green Lantern as well as We Bought a Zoo, starring Matt Damon and Scarlett Johansson.
The comedy show barrage of weekday nights includes favourites like The Simpsons as well as the show The Crazy Ones, which is set in the world of advertising, as well as fresh episodes of TheBig Bang Theory.
AVA tells stories about people
AVA, the lifestyle channel for women, continues to grow and it now reaches an average of two million Finns each week. Female target groups account for 66% of the audience. (Source: Finnpanel Oy, January-June 2014).
New domestic programmes on three nights a week
Ensitreffit alttarilla (First Date At The Altar) will make television history! Six courageous singles, carefully selected by experts, will say I do on their first date. Can an arranged marriage work?
The first season of Mallikoulu (Model School) aired ten years ago on MTV3. It was won by Suvi Koponen, who has since risen to the very top of the modelling world. AVA will produce a rejuvenated Mallikoulu to mark this jubilee year.
Fitnesspäiväkirjat (Fitness Diaries) is a new reality show that follows the lives of four well-known couples who have embraced the fitness lifestyle.
Mira ja miljoonakodit (Mira's Millionaire Pads) takes the camera into millionaire residences that most of us can only dream about.
AVA's international shows include the second season of Solsidan, Project RunwayAll Stars and the sixth season of Modern Family.
MTV Sport in spring
Before you even notice, winter will turn to spring and the snow melt away while you enjoy MTV Sport's awesome selection of sports programming.
New additions to the selection on MTV Sport this spring will be harness racing and the Volleyball Champions League.
The European CHL league, which faced off in early autumn, will run into February, while it will be time to get excited about the national team's performance at the Ice Hockey World Championships in May.
As usual, MTV Sport will also air Finland's most popular sports and the world's toughest leagues:
Formula 1, Premier League, UEFA Champions League, the Wimbledon and ATP tennis tournaments, the ski world cup...
MTV Radio – new stations and target groups
NRJ's and Nostalgia's sales were merged with Radio Nova's sales at the beginning of November and MTV can now offer an increasingly comprehensive network of radio stations and more extensive target groups than ever before.
The target groups of these three stations cover almost 40% of the over-9-year-old Finnish population.
Next spring, Radio Nova will attract large audiences with a diverse selection of music as well as major lifestyle and sporting phenomena.
Entertainment shows and personalities familiar from MTV's channels will illuminate Radio Nova – and the station's strong news, weather and traffic updates will also continue.